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Full Time

Director of Marketing

Company Overview:

Ringmaster is a prominent provider of SaaS solutions for experts in the healthcare insurance industry. We are dedicated to helping TPA’s, Brokers, & self-insured employers manage their healthcare costs effectively and are committed to delivering financial protection and peace of mind to our clients. As part of our continued growth, we are seeking a dynamic and results-driven Stop Loss Claims Administrator Sales professional to join our team.

Job Overview:

The Director of Marketing is a dynamic and strategic leader responsible for driving the overall marketing strategy to promote brand awareness, customer engagement, and revenue growth. This role involves overseeing all aspects of the marketing department, including branding, digital marketing, product marketing, public relations, and content development. The Director of Marketing will collaborate with cross-functional teams, manage external partners, and ensure that marketing initiatives align with the company’s business goals and objectives.

Key Responsibilities:

  • Strategic Leadership: Develop and execute a comprehensive marketing strategy that aligns with company goals and enhances brand visibility and positioning.
  • Brand Management: Lead initiatives to maintain and evolve the company’s brand identity, ensuring consistent messaging across all channels.
  • Event Planning and Management: Oversee all conference and event efforts, including both prospective conferences and  client council and prospect events. 
  • Digital Marketing: Oversee all digital marketing efforts, including SEO/SEM, social media, email campaigns, content marketing, and online advertising.
  • Market Research: Conduct market analysis to identify trends, customer insights, and competitive landscape to guide marketing efforts.
  • Team Leadership: Manage and mentor a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability.
  • Content Strategy: Guide the development of content strategies for all platforms, ensuring compelling storytelling and engagement.
  • Campaign Management: Lead the planning, execution, and performance analysis of multi-channel marketing campaigns.
  • Budget Management: Develop and manage the marketing budget, ensuring cost-effective use of resources and tracking ROI for all marketing activities.
  • Public Relations: Build and maintain relationships with media outlets and influencers, managing PR initiatives to boost the company’s public profile.
  • Cross-Functional Collaboration: Work closely with product, sales, and customer success teams to align marketing strategies with overall business objectives.
  • Analytics & Reporting: Use data and analytics to measure the success of marketing campaigns, making data-driven decisions to optimize future efforts.

Qualifications:

  • Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s preferred).
  • 7+ years of experience in marketing, with at least 3 years in a leadership role, within the stop-loss or pharmacy benefits industry.
  • Proven track record of developing and executing successful marketing strategies.
  • Strong understanding of digital marketing, branding, and market research.
  • Experience in managing and mentoring a marketing team.
  • Excellent communication, leadership, and project management skills.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.
  • Proficiency in marketing automation platforms, CRM systems, and analytics tools (e.g., Google Analytics, HubSpot, Salesforce).
  • Knowledge of current trends and best practices in marketing.

Why work with us?

  • Competitive salary and bonus structure.
  • Comprehensive health, dental, and retirement plans.
  • Opportunities for professional development and growth.
  • A collaborative and innovative work environment.

Location: Remote

Reports To: Chief Revenue Officer

Job Type: Full-Time

If you are a dynamic and forward-thinking marketer with a passion for healthcare, and you’re ready to make a significant impact in a fast-paced environment, we encourage you to apply for this exciting opportunity.

Benefits:

  • 401(k)
  • Health insurance
  • Dental insurance
  • Vision insurance
  • Life insurance
  • Paid time off

Schedule:

  • Monday to Friday

Job Type: Full Time

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